About This Course
In this project-centered course, you will use the Business Model innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model that outlines the business case for a new product or service to address your selected challenge or opportunity.
What You Will Learn
- Understand what Business Plans are for, why you need to write one
- Learn how to identify main elements in a Business Plan, layer by layer
- Practice using tools to analyze your business and market
- Start thinking about putting together an investment plan